Merchant Service Pricing Secrets Explained
The game is stacked against you behind the scenes by grandmasters
An
overhead expense for most businesses - if you accept plastic for goods
or services - is your merchant service account. Although you are
probably well aware of this business expense when you open your
statement each month, it is difficult, if not downright impossible to
accrue the best deal if your merchant service provider (MSP) does not
keep you in the loop regarding costs.
Interchange-Plus Pricing: Making the Smart Choice for your Business
When choosing a merchant service provider, ask yourself these two important questions.
- Have you been informed about qualified versus mid or non-qualified fees and how these fees affect your monthly statement?
- Are you aware that a pricing program is available – known as “Interchange Plus” Pricing - that could potentially save you a pretty penny over the standard “3 or 4 Tier” Pricing program quoted by most MSPs?
Truly ethical MSPs will offer their customers “Interchange-Plus” Pricing; this fully transparent pricing method involves taking the “real cost” charged on each card type (the Interchange rate), plus the MSP’s associated additional costs in processing the transactions, plus a “set profit margin” negotiated between the merchant and the merchant service provider.
Why would this pricing scheme be less expensive? In a nut shell, a fair proportion of a merchant’s sales fall into the mid to non-qualified categories or tiers – which are substantially higher than the quoted “discount rate” Furthermore, non-pin based debit card transactions have set interchange categories just like credit cards. Most MSPs are not providing to the merchant the true difference in cost between their debit card and credit card transactions. In the case that the MSP does provide a lower rate for debit card transactions -- the merchant is only seeing the difference in one or two interchange category(s) (CPS / Merit III transactions).
Don't be mislead. Historically speaking, larger companies have been the only ones to benefit from Interchange Plus pricing. Don’t be misled by the assumption of many that the Interchange Pricing model is reserved ONLY for large companies like national retailers.Small businesses can also benefit. It’s just a matter of locating a merchant service provider that will work with you.
3 Tier Pricing Explained
How the hidden costs system works against you
When obtaining a merchant account, many business owners
are not informed of Interchange rates, which are credit card
processing fees imposed by Visa and MasterCard, representing the
amount the merchant or acquiring bank pays to the card-issuing
bank for each transaction.
With 3 Tier Pricing Programs, the merchant is presented with
a single base rate known as the “discount rate” which can be
anywhere between 1.5 to 4 percent of the transaction. Most MSP’s
generally like to showcase a very competitive “discount rate,”
especially those that do not disclose other, higher processing
fees.
Adding to the confusion, especially if attempting to make heads-or-tails out of your merchant account statement, is the fact that the “discount rate” (also known as the qualified rate) has two less popular sidekicks, the mid-qualified rate and the non-qualified rate. This is where the 3-tier system comes into play.
The Qualified Rate (discount rate)
This is the lowest rate of the three
tiers and the one usually quoted by most merchant service providers.
Some MSPs will provide an additional tier to qualified category for
non-pin based debit card transactions, but this is not always the case.
The Mid-Qualified Rate
The mid-qualified rate is higher than the qualified rate and
includes transactions that are keyed in (not swiped), swiped
transactions where the customer uses certain rewards cards, the card has
specific addendum data that is not present at the time of the sale and
transactions that are not batched out within 24 hours after a sale has
been initiated.
The Non-Qualified Rate
The non-qualified rate is the most expensive of the three rates and
includes transactions that do not fall under the qualified or
mid-qualified rate such as International, government, corporate or
particular consumer rewards cards or keyed in rewards cards. A
transaction can also be downgraded to this rate if the Address
Verification System (AVS), or invoice number prompt is not used,
specific addendum data is not present at the time of the sale, there
exists an AVS mismatch where the customer’s billing address does not
match the address associated with the customer’s card, or a transaction
is not batched out within 48 hours after processing a retail sale.